Breathing Space is a new initiative that seeks to help professionals manage stress. In an era of increasingly stressful workplaces, studies reveal that 79% of UK adults experience work-related stress.
Breathing Space is a platform that helps individuals enhance their wellbeing by practising breathing techniques through typographically lead demonstrations. This will be delivered via a type and motion-based campaign. Digital and printed deliverables around London will break through the noise, giving people a space to breathe.
Using a humanistic font, this identity is all about calmness, space and serenity with motion at its core. The colour palette was created by utilising sky footage, which has been shown to provide a sense of tranquillity. The visual language is simple yet thoughtful, generating a soothing environment for the audience to feel at peace.