The Museum of Communication (MOC) unites the past, present and future of communication under one roof.
The logo was created referencing the latest communication model (Transactional Model Barnlund 1970). Communication is a two-way transmission of a message. The Transactional Model demonstrates that we are simultaneously senders and receivers. The logo forms a typographic arrow that exists in two variations: a sender and a receiver. This established a broader visual language for the museum from wayfinding to framing artefacts keeping the core brand message intact.
Referencing the Swiss movement that emerged around the 1950s and aimed to present information clearly and objectively, a Swiss Grotesk font was chosen to reflect that.